For Immediate Release
April 30, 2016


“Captain America: Civil War”
Young Hong Kong filmmakers’ creations team on screen with

Hong Kong – The creative community celebrated World Intellectual Property (IP) Day with a special screening of blockbuster “Captain America: Civil War” and the public launch of “Fairy Tales”, a student-produced video encouraging creativity and respect for intellectual property rights at a screening of award winning short videos.

The Hong Kong International Screen Association (HKISA) joined with other screen and music community representatives to invite the Hon. Thomas Cooney from the U.S. Consulate General in Hong Kong and Macau and Consulate staff for the blockbuster event at UA i-Square Cinema on April 29. Over 130 guests from government agencies, IPR stakeholders and academia attended the screening.

Addressing the guests, Deputy Consul General Thomas Cooney said, “We appreciate the excellent collaboration we enjoy with the Hong Kong Customs and Excise Department, and we will continue working with our law enforcement counterparts here to combat digital piracy, along with other forms of IP infringement, to the greatest extent possible under existing law.”

“World IP Day has offered us a unique opportunity each year to consider how IP contributes to the flourishing of creative works that help shape our world. The Hong Kong Government is committed to continuing, concerted efforts together with industry associations to enhance public awareness of IPR protection in the community,” said Ada Leung, Director of Intellectual Property, the Government of the HKSAR.

“Similar to Captain America, the Hong Kong Customs evolves with time, collaborates with our counterparts and stays determined. Through robust law enforcement, strong Customs-industry partnership and proactive publicity programmes, we have protected IP rights effectively and assisted the creative community to flourish boundlessly.” said Louise Ho, Assistant Commissioner (Intelligence and Investigation) of the Customs & Excise Department.

“We at Hong Kong Creative Industries Association (HKCIA) believe that creativity is a fundamental characteristic of every member of society and the most effective way to encourage creativity and prevent IP infringement is by strengthening respect for IP rights among individuals. We are working closely with stakeholders to enhance awareness of the importance of IPR protection across society, focusing on two key audiences: schools and tertiary institutions.” said Robert Lee, Chairman of the HKCIA.

With the support from Intellectual Property Department, the Government of the HKSAR, HKISA partnered with other screen community and academic representatives to debut the work of young filmmakers at the “Hong Kong Heart” short videos screening, an initiative to nurture Hong Kong’s creative community and respect for intellectual property rights at Tseung Kwan O Campus of the Caritas Institute of Higher Education (CIHE) on April 30. Over 40 guests including IPR stakeholders, academic representatives and students attended the screening. Six award winners and the signature video “The Promise of Love” were screened at the event, all drawn from the “Hong Kong Heart 2015 Short Video Competition”, organized by the International Federation of Creativity and Technology (IFOCAT) with support from HKISA.

Fairy Tales”, a short video promoting IPR respect was publicly launched during the Hong Kong Heart event. It marks the seventh IPR awareness collaboration between HKISA and Hong Kong Polytechnic University School of Design (PolyU). PolyU students Cheung Sin Ting, Law Pak To, Suen Ka Yee, Tang Tsz Wai and Wan Ka Lung were the creative force behind the video, guided by Anthony Lee, Senior Teaching Fellow of Multimedia Innovation Centre.

Addressing guests at the event, Sam Ho, Managing Director of the HKISA said, “The future of the creative industries is in the hands of our young people and HKISA is proud to collaborate for the seventh time with the PolyU to create another outstanding creative initiative to help build IPR respect in Hong Kong.”

“More than 30,000 Hong Kong jobs rest on the creativity and hard work of movie makers,” said Andy Lam, President of the IFOCAT. “Our Federation is committed to work with other IPR stakeholders to encourage the next creative generation and help build respect for their work.”

“Made in Hong Kong’ is a great brand and our local movie industry is one of the leaders in building that brand. We must all do all we can to nurture and protect it.” said Raymond Wong, Chairman of the Movie Producers and Distributors Association of Hong Kong.

“It is vital to engage young people about the value of creativity and the importance of respecting the fruits of that creativity,” said Titus Lo, Director of the Centre for Advanced and Professional Studies of the CIHE, “we are fully committed to promoting that engagement in the tertiary education sector.”

“Creating “Fairy Tales” was an incredibly challenging and educational experience for our whole team,” said Matthew Tang Tsz Wai, Director of the “Fairy Tales”. “We really learned how much time, effort and commitment it takes to create something, and our respect for other creative efforts has increased immeasurably.”

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The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the intellectual property rights of these companies and conduct public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform entire markets benefiting film and television industries in each country including foreign and local filmmakers alike.

The organizations act on behalf of the members of the Motion Picture Association of America, Inc (MPAA) which include; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; Walt Disney Studios Motion Pictures; and Warner Bros. Entertainment Inc. The MPA and the MPA-I have worldwide operations which are directed from their head offices in Los Angeles and Washington, D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information, please visit

About the HKISA: The Hong Kong International Screen Association Limited (HKISA) serves to promote and protect the screen community in the Greater China region. In 2014, the film and TV industry in Hong Kong contributed HK$15.58billion and generated a total of HK$1.215billion value-add to the local economy creating more than 30,200 jobs. HKISA works closely with its supporters, government, community and enforcement authorities to achieve its aims. For more information about the HKISA, please visit

World Intellectual Property Day was established by the World Intellectual Property Organization (WIPO) in 2001 to raise awareness of the role of intellectual property in our daily lives, and to celebrate the contribution made by innovators and artists to the development of societies across the globe. WIPO members choose April 26, the date on which the Convention establishing WIPO originally entered into force in 1970, as the day for people around the globe, to highlight, discuss and demonstrate how the IP system contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world.

The theme of World IP Day 2016 is “Digital Creativity: Culture Reimagined”. Reimagining culture – how we create it, how we access it, and how we finance it – is not without challenges. And the challenge of a flexible, adaptive intellectual property system is to help ensure that the artists and creative industries in our digital universe can be properly paid for their work, so they can keep creating. So for World IP Day this year, we’re exploring some of the issues surrounding our cultural future. We’ll be talking to experts on creativity in the digital market, and to creators themselves, to find out where they think we’re heading. (Source: WIPO official website)

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For more information, contact:
Jane Wong
(852) 2785-0363

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